4 Essential SEO Tips to Increase Search Engine Ranking
Any enterprise or business who would like to profit more from online visibility should consider the different tips on how to search engine optimize one’s website. Now, you may be asking about the meaning of Search engine optimization (SEO). SEO is quite easy to understand. It is basically the process in which you make your website more visible to online users.
This means that whenever a visitor searches for a particular keyword, your website lands higher in the search results because you’ve optimized your website. Search engine optimization is basically a marketing strategy to enable your website to reach a wider internet audience by ranking your website higher in the search engine results.
How Does SEO Work?
Search engine optimization basically takes into consideration how search engines rank websites. Most major search engines make use of highly specialized algorithms which rank website accordingly. Thus, it is necessary to know how these algorithms look at websites and rank them accordingly, for knowing how the algorithms work give you an inkling on how websites are ranked.
4 Useful SEO Tips:
- The first thing you should do to optimize your website is to keyword optimize it. It would be good to include in the title the necessary keywords. Likewise, it is necessary to have a title tag which is short, precise, and concise. Moreover, also include in the URL the keyword which epitomizes your website or article. Make sure that the keyword density of the article for the major keywords is 3-7%, and 1-2% for the minor keywords. Moreover, you should include the keywords in the anchor text.
- The second important thing to do to optimize your website is to create good and reputable links to your websites. This is very important because most search engines look at these good links and take into consideration the number of good links to your website. This links include backlinks, inbound links, links to .gov and .edu sites and internal links and anchor texts. You can likewise be a guest blogger to other websites so that they would in turn promote your site. Other sites welcome guest bloggers and you can also submit contents to other sites who welcome such submissions. This will enable your site to be linked to their site and thus create more links to your site.
- Third, you should optimize the content of your website. This means that your website should contain unique content. Unique contents mean relevant content, which are really different from the contents of other websites. Likewise, new and exciting contents should be regularly added to spice up the reading appetites of your visitors and readers. This also means that your content should not be illegally copied from other sites. Content is a valuable way to increase the number of visitors to your website. Readers would readily recommend your site to other readers if they find out that your contents are well-written and original.
- You should also make sure that you have a reliable site map page that readily guides the readers across your website and links them to your home page. Readers should easily navigate your website, and the inclusion of a site map will make your website easy to use for “would-be” visitors.