Bringing Your Resellers Into The Cloud

Cloud computing is the most cutting-edge and most thorough way to stay on top of what’s going on in your business. Giving multiple users access to business updates synced across multiple platforms makes it easy to keep track of all aspects of everyone’s work. It only makes sense that a business that uses channel marketing and resellers would benefit from using cloud computing to organize and maintain their sales partner programs. Here are some benefits of moving your channel marketing program into the cloud.

Training Materials

Including training materials within your cloud software for resellers will be immensely helpful in keeping your channel marketers up to speed on best sales practices and training materials. With cloud software, you can set up an entire suite of accessible, multi-leveled training materials that are tailored to each of your resellers, depending on their level of expertise in both marketing and your company specifically.

It is important to note that you should shop for cloud computing software that is simple to use and doesn’t require much training of its own. That way, your resellers can jump right into the cloud and focus on selling your product, instead of figuring out how to use the software.

Sales Resources

Cloud computing is also a great way for your channel marketers to have access to sales materials and product information. Say one of your resellers is at a sales meeting, and the potential customer asks a question about the product that the reseller is unable to answer off the top of their head. By accessing the partner program cloud from their mobile device or laptop, they can answer the customer’s question quickly and with information provided directly by the company. So, not only is the cloud a convenient organization tool, it can also help your channel marketers in a pinch.


Another effective use of a partner program in the cloud is for quick and easy communication between you and your resellers. Cloud computing makes it less likely that a channel marketer won’t receive an important message from you in a timely manner; because it spans across multiple devices, the cloud can send communication to a reseller’s phone when they are on the go, or to their home computer if communication occurs outside of business hours. Easy communication through the cloud will enable you to resolve channel conflicts more easily, and get updates to your resellers more quickly.

All in all, cloud computing makes it easy and convenient for all parties involved in a channel marketing program to share, change, and create content that will benefit the partner program, resulting in improved, streamlined sales practices. Check out cloud opportunities from companies such as PartnerPath and browse their suite of channel marketing software to find the cloud computing software that’s best for your business.

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